Health Horizon

The health industry is also marred with countless challenges thriving in various forms like lack of access to basic healthcare services, and secondary and tertiary healthcare facilities. Not to mention the lack of health awareness, proper information, and trained and unskilled manpower are a few of the most burning issues facing India. Through our ‘Health’ initiatives and projects, we have tried to address these issues and more such thriving concerns of the country by conceptualizing need-based health projects, specialized health campaigns, awareness initiatives, vaccination camps, and the like. IMAPH has carried out some campaigns, which brought ripple effects in bringing awareness around healthy living and measured behavioral change in the masses.

Building Healthier Futures

This survey, titled “Building a Resilient Future: Strategies for Healthier Lifestyles and Sustainable Innovation,” explores the health challenges faced by India’s working professionals and the gaps in current public health and sustainability policies. With 4,008 participants, the survey highlights the increasing prevalence of chronic illnesses linked to modern lifestyles and environmental factors, urging the adoption of technological innovations. It also presents actionable recommendations, such as strengthening green technology policies, enhancing regulations on sugar consumption, and expanding infrastructure for electric vehicles.

Toeing the theme of World Heart Day 2022 – ‘Cardiovascular Health for Everyone’, IMAPH launched the Heart2Heart Challenge for a healthy heart – a unique physical activity campaign to inculcate the healthy habit of checking whether one’s heart is healthy or not by climbing 4 floors (60 steps) in association with JB Pharma.

Heart2Heart Challenge was envisioned to spread awareness about Heart Health. The campaign was designed to engage the masses, doctors and JBians. Metropolis was looped in a lab partner to provide free cholesterol testing to people who completed the challenge. The challenge was promoted through social media and we were able to reach over 40 lack people.

CPR is administered to a person whose heart stops beating. Hence, we name this campaign – Chiranjeev Hriday – wishing hearts to keep beating for long. The campaign’s objective was to reach lakhs of people using Divya Kumbh 2019 as a platform with messaging around Sudden Cardiac Arrest and the role of CPR in saving lives. Another objective was to create a program that can be showcased to a global audience and replicated in the future at multiple scales. But utilizing Kumbh as a platform to launch this initiative was a huge opportunity.

Duration of the program: 10th February to 3rd March 2019 We endeavored to start a movement with this campaign. The focus of the campaigns was to
train as many people as possible in the CPR technique. The target groups were:

1. First responders: Police officials, Railway Police Force (RPF), Civil Defence Personnel, and Fire Brigade officers were identified, connected with, and trained in CPR during the campaign.

2. Special sections like saints and babas were also trained.

3. General public at large was reached out through multiple initiatives as trained in CPR. Throughout the program, we urged everyone to learn CPR and be able to save lives. Hence, the tagline of the campaign was: ‘CPR Seekho, Dil Dhadakne Do’: Learn CPR, Let Hearts Beat.